Wealth Compass


"Journey to Financial Success"



A financial services logomark for Wealth Compass.

Wealth Compass, a startup financial services company, is aimed at clients seeking expert guidance in personal finance, investment, and wealth management. To achieve this a logomark that communicates their commitment to guiding clients on their "journey to financial success" was developed.


The selected logo concept features an abstract compass encased in a circle, communicating unity of the company's expertise and dedication to providing direction in an ever-evolving financial landscape.

The color palette of orange, blue, and teal is unique within the financial services sector, helping set Wealth Compass apart and positioning it within the premium brand space. The combination of these colors with the abstract compass logo creates a dynamic and approachable brand.