About

specializing in design, systems, and strategy

Offlabel began with the belief that design only works when it grows out of real experience. After more than 20 years creating brands, identities, and systems — that move, take flight, make noise, and leave a mark — I wanted a studio where design and software grow from the real work of clients.

We work directly with people in the middle of their own challenges. That might mean creating a new brand, refining an interface, or making sense of complex problems in systems that cross borders. Offlabel exists to connect design and software to lived experience so the results hold up in real use.