SVB Nexus

A Conceptual Brand Unification Story

"Bridging Financial Excellence"

Background

In March 2023, Silicon Valley Bank (SVB) faced an unexpected financial crisis, prompting the Federal Deposit Insurance Corporation (FDIC) to facilitate its acquisition by First Citizens Bank (FCB). The acquisition involved $72 billion in assets and $56 billion in deposits, allowing FCB to extend its influence in the tech and venture capital sectors. With SVB now a division of FCB, the goal was to provide stability while maintaining SVB’s vital role in supporting the innovation economy.

SVB Nexus

SVB Nexus is an invite-only digital platform developed by Silicon Valley Bank (SVB), a Division of First Citizens Bank (FCB). It facilitates connections between private market investors and early-stage technology and life science companies in SVB’s network. Nexus streamlines the process for founders to raise their profile, share pitch materials, and receive introductions to venture capitalists, while offering investors access to curated startup profiles. This platform preserves SVB’s focus on the innovation economy, operating under the stability provided by FCB’s acquisition.

Continuity with the past and a bridge to the future.

Bridging Brands

The goal of the conceptual logo design for SVB Nexus was to create a representation of the union between Silicon Valley Bank’s innovation-driven past and its future as part of First Citizens Bank (FCB). The red in the logo nods to FCB’s flag-inspired branding, specifically incorporating FCB’s red to signify the integration under their larger corporate identity. At the same time, the bridge within the logo symbolizes SVB’s ongoing commitment to connecting startups and investors, acting as a bridge between its legacy and its future as a division of FCB.

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