Nokia XR21

Print, Package Design

"Ready for life's adventures."

Background

The Nokia XR21, a sturdy, feature-packed smartphone designed to withstand the rigors of an adventurous lifestyle. It boasts a unique IP69K rating for unparalleled water and dust resistance, and a rugged exterior offering MIL-STD-810H drop protection. With its dual rear camera, 5G connectivity, and long-lasting battery, the XR21 is geared for enduring performance and high-quality content capture, redefining the boundaries of smartphone resilience.

Objective

In this design exploration for the Nokia XR21, a vibrant print ad and matching packaging design were created. The ad features a diverse couple in a street selfie scene, embodying the tagline "Ready for Life's Adventures". The project involved all facets; from copywriting to graphic design and photography - ensuring a consistent narrative and unified vision..

Brief

[Title] Nokia XR21 Design Conceptualization Project

[Objective] Nokia is seeking an innovative design for an advertising campaign and packaging of our latest product, the Nokia XR21. Our aim is to emphasize the phone's ruggedness, superior camera capabilities, and its unique appeal to adventurous users.

[Target Audience] The primary target audience is young adults aged 25-35, both male and female, who lead an active, outdoor-oriented lifestyle. They value diversity, equity, and inclusion, adventure, durability, performance, and style in their smartphone choices.

[Requirements]

Create a compelling print ad that features the XR21's unique features. The ad should feature a diverse couple taking a selfie, which aligns with the chosen tagline, "Ready for Life's Adventures."
Produce a tri-view of the XR21 within the ad, showcasing the phone's design and build.
Design the packaging for the XR21, ensuring it mirrors the theme and elements of the print ad, to maintain brand and campaign continuity.

[Brand Guidelines] The design should be consistent with Nokia’s brand identity. Please adhere to our colour palette, typographical standards, and logo usage guidelines. The overall look and feel should be modern, clean, and bold.

[Deliverables] Final designs for the print ad and packaging, along with a written explanation of the concept, for presentation and review.

[Deadline] Project completion is expected within six weeks from the date of the brief.

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