Notes

Thoughts, Musings, and Mildly Questionable Opinions

Saving Template Errors in Adobe Illustrator 2025 “Can’t Save the Illustration” (ID: -5000)

Fixing Adobe Illustrator’s “Can’t Save the Illustration” Error (ID: -5000) on Mac Sequoia running on M2. If you’re seeing the “Can’t save the illustration. You do not have enough access privileges. ID: -5000” error …

Why TAM Shouldn’t Dictate Creative Strategy

I’ve been in meetings where Total Addressable Market (TAM) steals the spotlight. Yes, I agree, it’s a handy metric for investors and financial planners, but if you’re in the business of building a brand, …

Why 360 Reviews Matter More Than You Think

A 360 review is a way to hear how you’re really doing, not just from your manager, but from the people you work with every day.

Qualities of a Great Logo

A logo distills a brand’s essence into a singular, powerful form. It’s the first impression and the lasting connection. A great logo is timeless, outlasting trends and becoming a constant symbol. Through simplicity and …

A Graphic Designer’s Guide to Dashes: Hyphens, En Dashes, and Em Dashes

Typography is all about the details, and the right use of dashes can change how professional and clear your designs look. Whether you’re working with a hyphen, en dash, or em dash, each has …

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