WWF

Concept, Campaign

"The Last Plastic Bottle"

"The Last Plastic Bottle"

“The Last Plastic Bottle” was a conceptual campaign developed using AI to address the urgency of eliminating single-use plastics. AI was use in jump-starting the creative process, allowing for rapid photo iterations and fast exploration of ideas. By automating early-stage tasks, AI makes it easier to quickly test different concepts and refine them, helping move from ideation to execution more efficiently.

Concept

The campaign, targeting awareness and action, is visually anchored by a minimalist design featuring a single plastic bottle in a display case. 

Goals

• Raise Awareness: Emphasize the importance of reducing single-use plastics.

• Inspire Action: Motivate individuals and communities to adopt sustainable practices.

• Celebrate Achievements: Highlight the collective effort towards a plastic-free future.

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